About Us

J.V. Equipment, Inc. is a family-owned and operated dealership serving South Texas and Northern Mexico with high-quality forklifts and material handling equipment. Our 45+ years of experience has become the stable foundation our customers have come to rely upon.

Who we are

J.V. Equipment, Inc. has been a family-owned and operated forklift dealership since 1976. Over the years, we have grown and expanded to 3 locations in South Texas and Northern Mexico. Our success comes from a customer-first mentality, providing forklifts and warehouse equipment to industries, such as material handling and contractor services, port operations, and agriculture. Whether you are in the market for a new forklift, replacement parts, or need a rent an entire fleet of forklifts, J.V. Equipment, Inc. has got you covered. Contact our team today!

Our Story

J.V. Equipment, Inc. has been a family-owned and operated forklift dealership since 1976. Over the years, we have grown and expanded to 3 locations in South Texas and Northern Mexico. Our success comes from a customer-first mentality, providing forklifts and warehouse equipment to industries, such as material handling and contractor services, port operations, and agriculture. Whether you are in the market for a new forklift, replacement parts, or need a rent an entire fleet of forklifts, J.V. Equipment, Inc. has got you covered. Contact our team today!

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1976
Datsun Lift a family-owned business was founded

The dealership had 3 employees.

(From humble beginnings come great things. With only 3 employees, Datsun Lift starts selling forklifts in the Rio Grande Valley.)

1990
Datsun Lift became J.V. Equipment, Inc.
Forklift for sale and forklift for rent at JV Equipment Edinburg TX.

(Datsun Lift evolves into the initial stage of what the company is today. The company changes names in honor of its owners, Jim and Valarie.)

1990
Genie scissor lifts were added (J.V. Equipment, Inc. expands their lineup.)
JV Equipment Laredo TX and JV rentals offer material handling equipment and warehouse equipment.

Genie scissor lifts were added to our line giving us another approach.

(Seeking to broaden our inventory selection, J.V. Equipment, Inc. adds Genie scissor lifts to the product line.)

1994
The dealership became internacional (J.V. Equipment, Inc. goes international.)
JV Equipment offers forklift, forklifts and forklift for sale.

(J.V. Equipment, Inc. extends the organization into Mexico. To date, J.V. Equipment, Inc. is the only organization in South Texas that can sell their heavy equipment in Mexico, with a legal Mexican factura.)

1999
Landoll was added (J.V. Equipment, Inc. becomes a Landoll authorized forklift dealer.)
JV Equipment Edinburg TX sells forklift, forklifts, and material handling equipment.

The articulated forklift opened many accounts that are still Landoll users today.
(Landoll's unique articulating forklifts have brought many new customers to J.V. Equipment, Inc., which remain loyal Landoll users to date.)

2000
Welcome the beige
Forklift for sale and forklift for rent from JV Equipment Edinburg TX and JV Equipment Laredo TX

Crown became a very strong part of our identity and how the dealership was shaped today.
(Being a Crown forklift authorized dealer has become a central part of our identity. Their knowledge and understanding of the industry have helped transform our business model.)

2005
Time for growth!
Forklift for sale and forklift for rent at JV Equipment Edinburg TX.

J.V. Equipment moved into a new 50,000sq ft building on 6 Acres of land.
(Hard work, passion, and progress allow J.V. Equipment, Inc. to move into a new 50,000 sq. ft. building on 6 acres of land.)

2013
PowerBoss joined the team (The Power of Clean.)
Material handling equipment, warehouse equipment from JV rentals.

Since we stirred things up, we needed a good way to keep things clean! PowerBoss joined the team.
(Since we've always stirred things up, we needed a good way to keep things clean! PowerBoss joins our team with their rugged industrial cleaning equipment.)

2018
Meet heavy duty.

Doosan’s robust build with the warranty to back it up.
(J.V. Equipment, Inc. becomes a Doosan authorized forklift dealer. Adding Doosan to the mix offers customers robustly built forklifts with a warranty to back them up.)

2019
Ladies and Gentlemen, we have power!
Deka batteries and other warehouse equipment from a forklift dealer.

The vertical integration of Deka was one of our best decisions.
J.V. Equipment, Inc. purchased Omni Industrial Batteries and became the new Deka distributor for south Texas.
(J.V. Equipment, Inc. purchases Omni Industrial Batteries and becomes the largest Deka motive battery distributor in South Texas. The vertical integration of Deka batteries, from the East Penn Manufacturing Company, has been one of our best decisions.)

2021
A new spin with the same blueprint for success.
Material handling equipment and warehouse equipment from a forklift dealer.

A new spin with the same blueprint for success. Robopac is our newest addition.
(Customers looking for a more efficient way to wrap and secure their loaded pallets send us searching for a new product.  J.V. Equipment, Inc. teams up with Robopac to offer customers superior automatic and semi-automatic secondary packaging equipment.)