About Us
In a single generation J.V. Equipment, Inc., a family-owned and operated forklift dealership since 1976, has built a reputation on solving problems and building relationships throughout the material handling industry. By offering multiple high-quality forklift brands, various budgeted maintenance plans, and the flexibility only a locally-owned dealership can offer, we exceed the expected parameters. Over the years, we have grown and expanded to 3 locations in South Texas and Northern Mexico. Our 45+ years of experience have become the stable foundation our customers have come to rely upon.
Who we are
We are the Dealership without Borders. We have no bounds; our coverage spans from South Texas to the State of Tamaulipas, Mexico. Located in Edinburg, Texas, J.V. Equipment, Inc. has expanded to Laredo, Texas and Reynosa, Mexico. Our success comes from a customer-first mentality, providing forklifts and warehouse equipment to industries, such as material handling and contractor services, port operations, and agricultural entities. In nearly 50 years we have accumulated 100 years of sales experience and solidified relationships with some of the best material handling manufacturers in the world. Whether you are in the market for a new forklift, replacement parts, or need to rent an entire fleet of forklifts, J.V. Equipment, Inc. has got you covered. Contact our team today!
- Mission
- Vision
- Core Values
A commitment to provide our customers on both sides of the Texas-Mexico border with the quickest, most reliable services possible to keep their businesses moving forward. To offer our customers the best selections of brands and models of material handling equipment that will provide them hours of productivity with the least amount of downtime. We are The Dealership Without Borders! ¡El Concessionario sin Fronteras!
To provide our customers with the best material handling equipment and service experience.
- Reliable Equipment and Services
- Diversity and Inclusion
- Corporate Social Responsibility
- Environmental Sustainability
- Honesty and Accountability
From humble beginnings come great things. With only 3 employees, Datsun Lift starts selling forklifts in the Rio Grande Valley.

Datsun Lift evolves into the initial stage of what the company is today. The company changes names in honor of its owners, Jim and Valarie.

Seeking to broaden our inventory selection, J.V. Equipment, Inc. adds Genie scissor lifts to the product line.

J.V. Equipment, Inc. extends the organization into Mexico. To date, J.V. Equipment, Inc. is the only organization in South Texas that can sell its heavy equipment in Mexico, with a legal Mexican factura.

Landoll's unique articulating forklifts have brought many new customers to J.V. Equipment, Inc., which remain loyal Landoll users to date.

Being a Crown forklift authorized dealer has become a central part of our identity. Their knowledge and understanding of the industry have helped transform our business model.

Hard work, passion, and progress allow J.V. Equipment, Inc. to move into a new 50,000 sq. ft. building on 6 acres of land.

Since we've always stirred things up, we needed a good way to keep things clean! PowerBoss joins our team with their rugged industrial cleaning equipment.

J.V. Equipment, Inc. becomes a Doosan authorized forklift dealer. Adding Doosan to the mix offers customers robustly built forklifts with a warranty to back them up.

J.V. Equipment, Inc. purchases Omni Industrial Batteries and becomes the largest Deka motive battery distributor in South Texas. The vertical integration of Deka batteries, from the East Penn Manufacturing Company, has been one of our best decisions.

A new spin with the same blueprint for success. Robopac is our newest addition.
Customers looking for a more efficient way to wrap and secure their loaded pallets send us searching for a new product. J.V. Equipment, Inc. teams up with Robopac to offer customers superior automatic and semi-automatic secondary packaging equipment.