About Us

In a single generation J.V. Equipment, Inc., a family-owned and operated forklift dealership since 1976, has built a reputation on solving problems and building relationships throughout the material handling industry. By offering multiple high-quality forklift brands, various budgeted maintenance plans, and the flexibility only a locally-owned dealership can offer, we exceed the expected parameters. Over the years, we have grown and expanded to 3 locations in South Texas and Northern Mexico. Our 45+ years of experience have become the stable foundation our customers have come to rely upon.

Who we are

We are the Dealership without Borders. We have no bounds; our coverage spans from South Texas to the State of Tamaulipas, Mexico. Located in Edinburg, Texas, J.V. Equipment, Inc. has expanded to Laredo, Texas and Reynosa, Mexico. Our success comes from a customer-first mentality, providing forklifts and warehouse equipment to industries, such as material handling and contractor services, port operations, and agricultural entities. In nearly 50 years we have accumulated 100 years of sales experience and solidified relationships with some of the best material handling manufacturers in the world. Whether you are in the market for a new forklift, replacement parts, or need to rent an entire fleet of forklifts, J.V. Equipment, Inc. has got you covered. Contact our team today!

A commitment to provide our customers on both sides of the Texas-Mexico border with the quickest, most reliable services possible to keep their businesses moving forward. To offer our customers the best selections of brands and models of material handling equipment that will provide them hours of productivity with the least amount of downtime. We are The Dealership Without Borders! ¡El Concessionario sin Fronteras!

To provide our customers with the best material handling equipment and service experience.

  • Reliable Equipment and Services
  • Diversity and Inclusion
  • Corporate Social Responsibility
  • Environmental Sustainability
  • Honesty and Accountability
Datsun Lift a family-owned business was founded

From humble beginnings come great things. With only 3 employees, Datsun Lift starts selling forklifts in the Rio Grande Valley.

Datsun Lift became J.V. Equipment, Inc.
Forklift for sale and forklift for rent at JV Equipment Edinburg TX.

Datsun Lift evolves into the initial stage of what the company is today. The company changes names in honor of its owners, Jim and Valarie.

J.V. Equipment, Inc. expands their lineup.
JV Equipment Laredo TX and JV rentals offer material handling equipment and warehouse equipment.

Seeking to broaden our inventory selection, J.V. Equipment, Inc. adds Genie scissor lifts to the product line.

The Dealership Without Borders. (J.V. Equipment, Inc. goes international.)
JV Equipment offers forklift, forklifts and forklift for sale.

J.V. Equipment, Inc. extends the organization into Mexico. To date, J.V. Equipment, Inc. is the only organization in South Texas that can sell its heavy equipment in Mexico, with a legal Mexican factura.

Articulated. (J.V. Equipment, Inc. becomes a Landoll authorized forklift dealer.)
JV Equipment Edinburg TX sells forklift, forklifts, and material handling equipment.

Landoll's unique articulating forklifts have brought many new customers to J.V. Equipment, Inc., which remain loyal Landoll users to date.

Welcome the beige
Forklift for sale and forklift for rent from JV Equipment Edinburg TX and JV Equipment Laredo TX

Being a Crown forklift authorized dealer has become a central part of our identity. Their knowledge and understanding of the industry have helped transform our business model.

Time for growth!
Forklift for sale and forklift for rent at JV Equipment Edinburg TX.

Hard work, passion, and progress allow J.V. Equipment, Inc. to move into a new 50,000 sq. ft. building on 6 acres of land.

The Power of Clean.
Material handling equipment, warehouse equipment from JV rentals.

Since we've always stirred things up, we needed a good way to keep things clean! PowerBoss joins our team with their rugged industrial cleaning equipment.

Meet heavy duty.
Forklift for sale and forklift for rent from JV Equipment Edinburg TX and JV Equipment Laredo TX

J.V. Equipment, Inc. becomes a Doosan authorized forklift dealer. Adding Doosan to the mix offers customers robustly built forklifts with a warranty to back them up.

Ladies and Gentlemen, we have power!
Deka batteries and other warehouse equipment from a forklift dealer.

J.V. Equipment, Inc. purchases Omni Industrial Batteries and becomes the largest Deka motive battery distributor in South Texas. The vertical integration of Deka batteries, from the East Penn Manufacturing Company, has been one of our best decisions.

That's a wrap! For now...

A new spin with the same blueprint for success. Robopac is our newest addition.

Customers looking for a more efficient way to wrap and secure their loaded pallets send us searching for a new product.  J.V. Equipment, Inc. teams up with Robopac to offer customers superior automatic and semi-automatic secondary packaging equipment.